CSR Helps Shine Light on Positively Cleveland’s 
New Branding Campaign: This is Cleveland

27-Mar-2014 CSR Helps Shine Light on Positively Cleveland’s 
New Branding Campaign: This is Cleveland

March 27, 2014—Positively Cleveland, Cuyahoga County’s convention and visitors’ bureau, launched a new campaign before business and civic leaders at the new Cleveland Convention Center on Wednesday, March 19, 2014, to promote the city of Cleveland as a destination point for convention planners, vacationers, business elites, and even those looking to relocate. The new campaign, “This is Cleveland,” presents the city and its people as independent, creative, and likeable. To launch that message so that it would resonate on the national stage and deliver the impact needed, Positively Cleveland called in the pros at CSR, a nationally recognized audio-visual production company headquartered in Cleveland.


CSR manned the kick-off event by providing and operating a 15-ft by 50-ft blend screen. The massive screen gave extra impact to the funky, powerful campaign video, available for viewing at http://www.positivelycleveland.com. The screen was used to display layers of images wherein one image dominates the full screen while another appears via inset windows. Other powerhouse visuals at the event were presented by technicians operating four projectors working simultaneously to create a blend of PowerPoint presentations, image magnification, and video—highly complex tasks requiring expertise, precision, and know-how.


“A blend screen takes a lot of work, but we’ve done enough of them now that we are considered expert,” says Jen Amburn, Event Producer Manager for CSR. “Big events like the official unveiling of the ‘#ThisIsCLE’ campaign are well within our scope. And it’s especially gratifying to participate in an event that clearly benefits our city. After all, bringing more visitors to the city and to the Convention Center itself is a win for us, too.”

About CSR

CSR is your trusted source for award-winning expertise in live event staging, audio/video production, lighting, and creative services in Cleveland and beyond. Our talented professionals have years of experience, and our production services suit a wide range of clientele, budgets, and applications. For more information, please contact CSR, 5401 Naiman Parkway, Cleveland, OH 44139. Phone: 440-914-9500. Toll free: 888-287-3728. Web: http://www.crsav.com/ Email: info@csrav.com